How to enhance tourist attractiveness from the “client pathway” method

Note rapide Economy, #20

28 November 2018Marion Tillet, Laurent Queige

Today, the flows of international visitors represent more than 1.3 billion people. The development paths of tourism in major destinations are differentiated by their strategies: the best-performing destinations base their tourist offerings on in-depth studies of their visitors’ expectations inspired by the “client pathway” approach developed by marketing people. How does this concept apply to the world of tourism ? What lessons can tourism professionals draw from such an approach? [...]

This study is related to theme : Economics